The Charity: VIVA GLAM
VIVA GLAM was created in 1994 at the height of the HIV epidemic to make a meaningful difference in the lives of people living with and affected by HIV/AIDS through the M·A·C VIVA GLAM Fund (formerly called the M·A·C AIDS Fund). Combining glamour with a rigorous funding approach, M·A·C Cosmetics has worked with provocative powerhouse talent, including Sia, Miley Cyrus, Elton John, Mary J. Blige and Ricky Martin to drive sales of VIVA GLAM lip products, with 100% of sales going toward the funding of HIV/AIDS programs around the world. Twenty-five years later, VIVA GLAM has raised $500 million for the global fight against HIV/AIDS, helping over 19 million people a year. That’s 9,713 grants to over 1,800 groundbreaking and innovative programs and organizations around the globe.
Today, the HIV epidemic looks very different than it did in 1994 when the M·A·C AIDS Fund started. AIDS-related deaths have fallen by 50%, over 21.7 million people have access to medication, and there are 47% fewer new HIV infections globally. As the HIV field continues to make incredible advances, M·A·C Cosmetics will continue to look to support the most vulnerable, underserved women and girls and LGBTQ communities that resonate with its consumers and the M·A·C Family through the M·A·C VIVA GLAM Fund. M·A·C Cosmetics will honor 10 heritage grantees that have been VIVA GLAM grantees from the beginning with $25,000 each, along with three large grants as part of M·A·C VIVA GLAM Fund’s expanded vision to support the work of GLAAD and Girls, Inc. totaling $1.3 million to further their work in the areas of sexual health, LGBTQ rights and girls’ development respectively.
Information on the products:
Every cent of the selling price of the VIVA GLAM II Lipstick, VIVA GLAM III Lipstick and the new, limited-edition 25th anniversary VIVA GLAM 25 Lipstick in the original VIVA GLAM I shade, will be donated to the VIVA GLAM Fund.